Social media marketing manager (US, remote)

Job opportunity at Acclaro. Apply today.

About:

Acclaro is a translation service and platform that helps the world’s leading brands succeed across cultures. Through a fine-tuned process, top industry talent and leading technologies, we make a long-term investment in our clients’ global brands.

Working in over 125 languages and with offices around the globe, Acclaro helps clients open new markets and gain a competitive edge by expertly adapting their brands and products with fast, high-quality translations.

Description:

We are looking for an experienced and results-driven social media marketing manager to join the marketing team. Read on if you have a few years of experience under your belt and a passion for social media technologies and channels for service-oriented B2B businesses.

As an Acclaro social media marketing manager, you will help maintain and promote our social media presence by researching, strategizing, implementing and reporting on social media marketing campaigns.

You have a strong grasp on social media strategies for B2B businesses, trends and tools, and are able to manage social media marketing campaigns from concept to execution. You will collaborate with internal content, creative, and digital marketing team members, external vendors, and other key Acclaro stakeholders to launch campaigns on time and on budget.

Responsibilities:

  • Help design and own the planning and execution of our organic and paid social media strategy to align with business goals
  • Perform research on current benchmark trends and audience preferences, and use insights to optimize our social media presence on LinkedIn, Twitter, Facebook, Instagram and YouTube
  • Set overall performance metrics and measure and report on overall and channel-specific performance against goals on a monthly basis
  • Periodically research competitive performance and present findings to propose recommendations
  • Maintain, develop and promote our social media advocacy strategy and program
  • Manage and implement our CEO’s executive social media presence
  • Monitor social media inboxes and respond to inquiries in a timely manner
  • Oversee the design and implementation of social media account assets (for example timeline covers, profile pictures and pinned posts)
  • Collaborate with internal teams to optimize campaign performance
  • Manage, collaborate with and evaluate agencies and other vendor partners
  • Work with external copywriters and internal creative team to ensure content and assets are on-brand and engaging
  • Help ideate, test and implement new ideas to achieve goals
  • Help execute and maintain email marketing campaigns

Requirements

  • Bachelor’s degree in a related field or equivalent military or professional experience
  • Demonstrate a sense of ownership and pride in your performance and its impact on the marketing team and the company’s overall success
  • Critical thinking and problem-solving skills
  • Incredible attention to detail
  • Impeccable project and time-management skills
  • Outstanding communication and interpersonal skills
  • Up-to-date on the latest trends and technologies in social media marketing
  • 2 to 3 years of proven work experience in all facets of social media marketing including organic and paid as well as executive social media presence
  • Demonstrable experience managing social media for service oriented B2B companies
  • Solid understanding and knowledge of social media management software platforms and integrations (Oktopost preferred) and hands-on experience with native platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube
  • Hands-on experience managing paid social campaigns in HubSpot (or equivalent) and natively in LinkedIn Marketing Solutions and Facebook/Meta Business Manager
  • Working knowledge of website and marketing analytics tools like Google Analytics

Desirable:

  • Master’s degree in a related field
  • Social media copywriting and/or editing experience
  • Hands-on experience with Adobe Creative Suite including Photoshop and Adobe Express (or equivalent)
  • Working knowledge of SEO best practices
  • Additional working knowledge of website and marketing analytics tools like Google Tag Manager, Google Search Console, SEMRush, etc.
  • HubSpot certifications – ideally HubSpot Marketing Software and HubSpot Email Marketing
  • Google Ads and Google Advanced Analytics certification
  • Language industry experience

Acclaro is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic as outlined by federal, state or local laws. We make hiring decisions based solely on qualifications, merit and business needs at the time.

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