German is the second-most widely spoken language in Europe and commonly referred to as the “money language.”
And as the country of Germany owns Europe’s largest economy—with substantial prowess in heavy machinery, vehicles and equipment—more companies are choosing to expand their business lines by targeting German-speaking audiences.
As you look to global expansion, professional German translation services are vital to your success. Without them, you may not connect with your audience, and your launches, products and messaging may fall on deaf ears.
Professional German translation services
German is the official language of Germany, of course, but it’s also the official language of Austria. Plus, it’s one of the official languages of Switzerland, Luxembourg and Belgium.
Within Germany, there are many dialects that your translation service team needs to be aware of. Low German and High German are the main two differences, however, even these dialects have multiple varieties depending upon their regions.
In short, translating your source language to standard German could lead to unsuccessful communications. Acclaro has substantial experience with German localization within many regions and we can ensure your message resonates with your target audience—no matter the content.
Marketing content translation
Your company has more than likely nurtured a consistent look and feel among all your marketing content, from packaging to product manuals to print and online advertising. Acclaro can not only maintain your brand’s professionalism and designs, but our team can make sure your translations connect with your audience.
Translating English to German often causes heartburn among many post-translation designers, as German can extend character counts by up to 35 percent. If a designer isn’t prepared—and Acclaro designers are more than prepared—then the layout of your translated content can change substantially.
This unique combination of a professional translation and design philosophy is a powerful avenue to success.
Software & app localization
You can’t simply “wing it” with software launches and updates across multiple languages and locales. You need the know-how of software and app localization experts, with in-country linguists as vital team members to ensure impeccable results. Whether it’s SaaS, apps or another enterprise-level solution, Acclaro has the expertise to help you succeed.
When expanding your software and apps into German-speaking territories, industry-leading localization tools will help streamline processes to ensure efficiency. These tools are supported by an expert “human touch,” with a dedicated project manager who is an extension of your team and in-country experts to guide you.
Because we know time-sensitive deadlines are the norm, our software and app localization services can sync with your timeline and workflow, even with checks and balances, file types and numerous coding intricacies.
The importance of expert website translation cannot be overstated. It’s often the most important source of communication between your company and your audience, which is why our team is dedicated to professional localization that connects.
Acclaro offers the latest integration technologies for efficient, seamless multilingual website deployment with access to a continuous translation API and translation memory technology, along with integrations to popular content management systems like WordPress, Drupal, AEM and Craft CMS.
Mission-critical documents are an Acclaro specialty. We provide the research, specialized experts and a dedicated project manager to make sure that German document translation is delivered successfully, on time and on budget.
We can work with most any document, any format, and across industries. The Acclaro team has translated datasheets, annual reports, tech manuals and important HR communications that require the utmost accuracy. We also have experience re-formatting documents and graphics and regularly solve common issues with complex layout elements like columns, tables, page breaks, bullets, headings and text boxes, which can occur when translating into German.
One of the more complicated—and visible—projects you may consider translating when expanding into a new culture or audience involves multimedia. There are so many working parts within audio and video that the difference between success and failure can be intricate. For example, the wrong voiceover can sink a launch in seconds.
Your German-speaking audience is familiar with specific nuances, graphics and terminologies. Acclaro can make sure your investment in multimedia translations maintains your brand’s personality and story while also connecting with your new audience.
For your multimedia projects to succeed, project managers must be meticulous, graphics and animation experts must be diligent, voiceover artists must be speak the native language and in-country translators are a must. Acclaro has them all.
We’re here to help you make the right impression. And no communications platform can connect quite as fast and meaningfully as multimedia.
As important as multimedia deliverables are to a company’s launch into new markets, nothing is as enduring as face-to-face communication. Next best is over-the-phone communication.
Acclaro has extensive experience with German-speaking interpretation services. We offer native German-speaking experts for on-site interpretation, as well as over-the-phone interpretation. We’ll be your guide to connect with your clients or prospects and overcome any language barriers.
Expanding into German-speaking territories is not for the faint of heart. There are many nuances and pitfalls that can derail even the most successful company’s efforts. Combine your business expertise with our German translation expertise for powerful results.