More than 170 million people speak Russian. In fact, it’s the eighth most popular language in the world.
However, to reach Russian-speaking people, a company needs to be aware of the unique dialects, particularly the difference between northern, central, southern and other Russian dialects.
This is why, when extending a product launch or marketing campaign to a Russian-speaking audience, it helps to have a proven professional translation team by your side.
Professional Russian Translation Services
Russian isn’t just spoken in Russia and former republics. There are a significant number of Russian-speaking people residing in the United States and Canada. In fact, Russian-Americans are the second largest ethnic market in the U.S., with 2.9 million people represented.
To communicate with Russian-speaking audiences, you must first know your exact target audience. In-country expertise is key, of course, to connecting with your audience, as the unique nuances of each region must be understood and incorporated.
Acclaro has experience with many Russian dialects—both in America and abroad—and can help create the targeted localization you need to communicate professionally. Here are a few examples of how our team can help supply your company with professional Russian translation services that can grow your brand.
Marketing Content Translation
Marketing your company to a Russian-speaking audience starts with authenticity. As with every language, people know an imposter when they see or hear one. This is why professional Russian marketing translation is so important.
Our in-country linguists can help you navigate the transitional dialectic difference between Northern and Southern Russia, which meet in Moscow, the epicenter of these two dialects (known as Standard Russian, or the “Moscow dialect).
With the right guidance, your translated marketing content can be deployed without surprises, for successful launches and an engaged local audience.
Software & App Localization
Software and app launches often adhere to strict, inflexible timelines—just another reason to trust a translation team that is fast, efficient and thorough.
Our in-house experts provide swift, professional responses even when clients are many time zones away. Also, our processes and procedures have been proven on small, medium and large launches and deployments.
Software and app localization success stories start with expert translation, but also require the latest translation tools to maintain the appropriate checks and balances. While some Russian translation agencies offer their clients the “our way or the highway” processes, Acclaro’s are designed to fit seamlessly into yours for a fast, efficient, streamlined deployment—on time and on budget.
The first interaction with your brand needs to start off successfully. And since a company’s website, or their product/service launch landing page, is usually the initial meeting between audience and brand, a successful user experience is imperative.
Acclaro’s Russian website translation services ensure that your message resonates with your ideal Russian audience, while also conveying your brand’s intended story.
We can help make sure that your content is managed with ease and efficiency. Content management is difficult enough when managing one language. With multiple languages, uncertainty can run amok. Acclaro can help manage this complexity with content system translation integrations, a RESTful enterprise translation API and automated translation workflows that make global content management easier.
Word. InDesign. PowerPoint. If it’s a commonly supported file type, we can translate it into Russian—also with consideration of your chosen dialect or region.
Our experience with re-formatting documents ensures that content and designs will be expertly maintained. After all, Russian syllables and words are 30-50 percent longer than their English counterparts. Our in-house designers are prepared for these discrepancies, so no surprises occur.
Whether you need to translate technical publications, datasheets, annual reports or all of the above into Russian, we have the team to help make it as painless—and successful—as possible.
Your company has invested thousands (possibly millions) into multimedia assets. For these assets to be leveraged appropriately and to resonate with your Russian-speaking audience, they need to be professionally translated.
Acclaro offers a full suite of multimedia localization services to support your audio, video and interactive projects. Our team aren’t simply translation experts. They’re project managers, graphics and animation experts, native-speaking voiceover artists and industry-leading quality control professionals who ensure consistency across numerous channels and projects.
With their expertise, you can make an impression that lasts, while keeping your brand’s unique voice and leveraging your company’s prized assets seamlessly.
We can help you speak your customers’ native language, even when you’re not familiar with it. Our small group and one-on-one Russian interpretation services can help you connect with your Russian-speaking counterparts.
Phone calls, face-to-face meetings and corporate conferences can be handled with clarity and accuracy to portray your company as global players. We even offer over-the-phone interpreters who can be on-call to help your meetings run flawlessly.
Russian is not a language for beginners. For your company to expand into new territory and connect with a Russian-speaking audience, it needs to partner with in-country experts who understand the many nuances—and pitfalls—of the language.
To learn how Acclaro can help provide Russian translation services that can build your brand, contact us today.