The 2010 website globalization scorecard

By Acclaro
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What it is: The 2010 Website Globalization Report Card 2010 Globalization report cardis a list of 225 global web sites across 21 industry categories, ranking each one in terms of its global reach (languages), navigation, globalization, localization, and community localization.

Why you should care: As a company looking to share your website with diverse, global audiences, you can use this report to benchmark yourself against “the best.” You’ll be able to see established and emerging web globalization best practices and learn what about what to avoid.

Also, if you’re having trouble convincing others in your company to globalize the website, you can pull out some key data points to use in your argument.

Who’s rocking at the top: The top 25 companies are raging ahead of the rest, averaging 50 languages — more than twice the average of all 225 reviewed sites. Google came out on top (again!) but just barely; Facebook is hot on its heels.

Up and coming: Though there were some familiar faces (Cisco, Philips, Panasonic, NIVEA), there are some emerging names as well: Kodak, Symantec, and Autodesk. Samsung jumped up in ranking because of improvements to global navigation and localization.

Special shout-out: To SAP, one of Acclaro’s localization partners. Find out what we’ve done to help them succeed across Chinese and Italian markets.

Who wrote it: Co-authored by Midge Raymond and John Yunker, the latter having written the first book devoted to the emerging field of web globalization called “Beyond Borders: Web Globalization Strategies.”

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