Marketing your brand across cultures: tip 2 - evaluate your content

By Acclaro
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Marketing Your Brand Across Cultures: Tip 2 - Evaluate Your Content

Now that you know how to determine your target audience, our next tip for global brand success is to evaluate your content.

When creating a global marketing campaign it is vital to review all source content to determine how effectively it will translate into other languages. During this process you should consider the following questions:

  • Will your company logos, slogans and imagery have clear meanings in other languages and cultures?
  • How effective will your translated materials be in a new language market?
  • Does your existing marketing campaign require “transcreation” to successfully convey intended messages?

You may realize you cannot answer these questions on your own; often a professional is required to thoroughly review your content. Working with a translation company from the very beginning of your project will ensure that your marketing campaign resonates.

To learn more about evaluating your content, download our ebook below.

For cross-cultural brand success

Translation and localization tips ebook

When expanding your brand into different regions, a customized global marketing strategy can help your campaigns resonate with your target audience’s unique language and culture.

Acclaro’s global marketing ebook will help you:

  • Determine your target audience 
  • Define a compelling brand style and tone
  • Comply with local regulations and customs
  • Budget for improved ROI

Download a copy of our ebook today and learn how to adapt and translate your marketing campaigns across cultures.

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