Launching a marketing campaign in a new market or expanding an existing campaign into other language markets can be a tricky affair. Without a keen cultural eye, even the best planned campaign can falter – even if it has enjoyed previous success in other markets. Acclaro recently released an eBook, Cross-cultural Brand Success: Top 10 Translation & Localization Tips, to help marketing teams build and launch effective campaigns.
To help you and your marketing team flourish in new markets, Acclaro is introducing a series of blogs with top tips and tricks all global marketers should know. Knowing and understanding your target audience is key to building a marketing campaign that resonates… So our first tip focuses on the importance of understanding the habits, tastes and lifestyle of your new target audience.
Tip 1- Determine Your Target Audience
Content that appeals to “everyone” runs the risk of resonating with no one. You will need to consider:
- Will your project be global or regional in scope?
- What are you desired target languages?
- What is your budget?
Are you still unsure about the answers to these questions?
To read more about how to determine your target audience and for access to other top tips and tricks for building successful campaigns that resonate across cultures, download the eBook now.