When launching marketing campaigns in a new market, you need to adapt your approach. Simply copying and pasting a translation of what previously succeeded in another region doesn’t cut it. There’s no guarantee that what worked in Germany will work in Japan — see what we mean?
Before you begin any type of marketing translation, you’ll need to establish a marketing localization strategy. You’ll want to identify and define local customer personas and how to best captivate them, select existing content to adapt and ensure compliance with local laws and customs. And that’s just the beginning!
Acclaro regularly partners with global brands to help them understand and build an effective marketing localization strategy that allows them to successfully target local audiences, pique their interest and build a strong pipeline of leads.