Global Content Management Simplified – 5 Steps to Success

Category: Events, International Business, Marketing Translation, Technology, Translation Services

Managing global content across your organization and across multiple languages, locales, and platforms can get complex.

Acclaro’s Matt Grotenstein joined The Content Wrangler’s 3 day virtual summit on scaling content production and presented “Global Content Management Simplified – 5 Steps to Success”.

In this session, Matt shared how to prioritize content and markets for localization, how to implement automated workflows for faster time-to-market, successfully speak in your brand’s voice across cultures, and how to measure the impact across the organization.

If you missed the session, don’t worry- you can watch it on-demand here:


Keeping these 5 steps in mind can help to ease the complexity of managing global content while ensuring success across cultures.