The advantages include consistency, accuracy and quality across translated materials.
New York, NY, May 6, 2014 – New York translation agency Acclaro announces a focus in Q2 2014 on comprehensive, enterprise-wide localization solutions designed for globally-oriented startups. An enterprise-wide localization strategy produces the best qualitative results and ensures maximum return on investment for every dollar spent on translation.
“As companies scale upward to enter international markets, often each internal division independently tackles localization initiatives in a fragmented way,” explains Rachel Ferris, Vice President of Operations. “While this approach is not necessarily doomed for failure, it forces each group to come up a steep learning curve and misses opportunities for leveraging shared assets. Efficiencies will be gained from choosing a more centralized localization solution.”
Some of the advantages of an enterprise-wide localization solution include:
- Coordinated strategy and shared learning across company departments
- Consistency of brand voice and core terminology through the leveraging of translation memory and centralized language assets such as glossaries and style guides
- Streamlined planning and workflows across all projects and languages
- Custom linguistic teams who develop brand-specific expertise and gain mastery at translating company content
- Selection and application of a single set of tools for cost and time efficiencies
- One translation portal to manage all projects across divisions
- One dedicated project management team to work with from project kickoff to launch
- Uniform cost models and reporting metrics
These advantages result in consistent, accurate, high-caliber translations that are seamless across content types, from website copy to mobile app content, banner ads to marketing collateral. And high-quality translations, in turn, ultimately contribute to a company’s branding, reputation and profitability in international markets.
Acclaro has met with success implementing comprehensive localization solutions for startups that are going global early in their business cycle. Whether in Silicon Valley or Silicon Alley, some of the most innovative and explosive companies have benefited from the translation agency’s custom-built, enterprise-wide localization solutions. Given that speed-to-market and global scalability are key determining factors in a startup’s longevity, it’s crucial to strategically review all aspects of the business that will require adaptation for new language markets. The sooner this process is undertaken, the more a startup stands to gain efficiencies during the localization process.
“Our enterprise-wide localization solutions ultimately make startups more competitive and agile as they seek to claim international market share ahead of their competitors,” concludes Ferris. “This is a time-proven model that we’d like to introduce to more global startups over the course of this year.”
Acclaro is an international translation and localization agency that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok, Tokyo and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises, giving clients an authentic voice in key language markets.
Photo Credit: Heisenberg Media