Thinking of taking your online brand internationally? Localizing your eCommerce platform is an important step to help drive international sales and to succeed across cultures. Here are some factors to consider:
User Interface (UI) and Testing:
How will you make sure your eCommerce platform is appropriately localized and user-friendly in each of your local markets? Consider the local meaning of shopping icons and how word length and character choices may impact buttons. Also, are you planning a test phase and is there a need for separate software localization?
Spending time localizing your UI and making it user friendly would be wasted if visitors aren’t being driven to your platform. As part of a global Search Engine Optimization (SEO) campaign, it’s crucial to find keywords optimized for local, targeted audiences. Determine which search engines and social media platforms customers prefer and build a successful social media strategy.
Once you’re attracting traffic to your platform, how will you address visitors when they log in? Will they have a personalized and localized experience? How do you want your new international customers to access your site in their language? Communication style, including levels of formality, varies between cultures so determine the best way to communicate with your target audience. How will you handle customer service? Consider using localized eLearning content in your platform to give informative product training, answer FAQs and more. For a more personalized approach, consider live chat, email support or over-the-phone interpretation (OPI) for live phone support.
Online shoppers prefer to purchase in their home currency so consider creating a localized pricing strategy and enabling your checkout process to reflect local exchange rates. Checkout may also vary from country to country, be sure to consider the standard payment processing solutions in each market.
As an ongoing consideration, how you will manage high volume, continuously changing content that requires localization for each of your markets? Connecting your eCommerce platform to a translation environment can help you reduce costs, boost efficiencies and speed up local launches.
Keeping these considerations top of mind when planning your international launch will help facilitate a seamless customer experience in each of your local markets.
We have helped many global brands achieve international eCommerce success. To learn how we can help your company achieve the same, contact us today.