How to scale training content for the global economy.
When a 25-year industry veteran goes global, there’s no room to risk a longstanding reputation among Fortune 500 customers. This leadership training service provider came to Acclaro to expand its training content into 14 new languages.
Our client, a veteran in the leadership training industry, provides corporate training programs and coaching services for Fortune 500 organizations. After 25 years of success in the US, demand for these leadership development solutions expanded into 14 new international markets. It became mission-critical to build a unified standard of quality for training content across languages.
This organization’s training programs quickly became so popular that customers started using them in new target language markets. International growth brought new challenges, including:
No defined system for localizing content into new languages
Inconsistency in tone, language and formatting across markets
No reliable team to onboard new languages
This service provider came to Acclaro to harmonize existing translations, bring them up to a higher standard of quality, take charge of all localization going forward, and provide the best possible training experience for growing, international markets.
To start, Acclaro hand-picked a team of expert linguists and production specialists to serve as a one-stop-shop partner for all localization needs. Our approach included:
Building a dedicated team of skilled translators and subject matter experts
Creating language assets, such as a style guide and glossary, and unified term base for consistent branding in each market
Desktop publishing for aesthetically pleasing layouts
Thorough testing and quality assurance reviews
Centralized team and process to take on new markets as the company grew
Highlights & results
Our client now supports its Fortune 500 customers’ training content in 14 languages and counting. Bringing all translation processes under one roof has many benefits:
Time and cost savings through unified processes
Full control over brand message including tone, voice and style
Translations that are linguistically, aesthetically and technically sound
Increased resonance and training effectiveness with target audience
Localization investments that maintain value in every market
Happy end customers are reporting effectiveness across their training and coaching initiatives in over a dozen new language markets, and our client is building on its 25-year reputation as the industry leader.
Learn how Acclaro’s enterprise solutions can scale with business’ global expansion demands.