The days of blasting advertising campaigns to millions of people and crossing your fingers are over. Thankfully.
Customization and target-specific communications are must-haves for success. For a brand’s advertising campaign to be effective—especially when you’re reaching audiences outside of your home market—you need to speak to your target audience in their language.
This is particularly difficult with advertising campaigns, which often showcase nuanced, trademarked brand stories. To be successful, you need expert marketing and advertising translation services, along with a team that’s well versed in branding.
That’s where Acclaro, a professional advertising translation agency, can help ensure success.
Take Advantage of Acclaro’s Proven Advertising Translation Services
From search engine advertising to display banners to in-store, and point-of-sale communications, Acclaro has the expertise and marketing know-how to build brands across the globe. We’ve worked with Fortune 500 companies to launch their advertising campaigns in new cultures, while maintaining their brand’s personality and story.
Choosing to translate your content without the help of a professional agency is a risk you can’t afford to take. You can offend, mislead and even break local advertising laws if you don’t get it right. With our in-market experts and copy adaptation services—also known as transcreation—you’ll have peace of mind knowing your messaging will be maintained, even while expanding into other countries and cultures. And that means more engagement, more conversions and more sales!
CPC Marketing Translations that Lead to Profitable Growth
Multilingual Search Engine Advertising
Typically, Google Ads convert 50 percent better than organic traffic, which makes search engine advertising a powerful growth tool for your brand—when done right. Acclaro’s AdWords translation services are proven around the world. And contrary to popular belief, Google isn’t the only search engine game in town. It’s a must-have channel, yes, but there are 6 billion monthly searches on Bing Network! And there are dozens of other search engines used around the globe.
A powerful international search engine marketing (SEM) campaign coupled with search engine optimization (SEO) can expand your reach and help you find new customers. Acclaro can maximize the effectiveness of your search engine advertising and ultimately increase the likelihood of sales. We offer in-country linguists and a team of transcreation experts that make sure your search engine ads connect with your audience.
The size constraints within display advertising are well known to advertising agencies, which means you have to choose your words wisely. Acclaro can ensure your brand’s advertising message speaks to your new audience, while also keeping its unique tonality and personality.
This blending of communication and branding is not easy when launching into new markets, however, Acclaro can make the transition efficient, effective and successful.
Social Media Ads
The greatest social media ad in the world can easily fall apart when it crosses over international waters. Images can have different connotations across cultures. A video’s on-screen text can lose its meaning. Taglines can offend. Headlines can confuse. And brands can come across as inauthentic very easily. (On social media, most of all, people know when a brand’s not being sincere.)
Acclaro’s translation experts can help your brand communicate authentically across languages. Our in-country translation professionals—who know branding—can ensure your social media advertising campaigns achieve your brand’s goals, whether it’s improving engagement, skyrocketing conversions or moving the needle on brand awareness.
The Advertising Translation Agency for All Your Traditional Content Needs
When it comes to billboards, you often have mere seconds to make an impression. Acclaro’s advertising translation team knows how to make outdoor advertising copy and graphics memorable in any language. With our transcreation services, your messaging will remain consistent and resonate with your target audience wherever they’re located.
Print is still very much alive in our digital world. To succeed abroad, you must adapt your existing print advertising to align with new cultural and linguistic norms, and deliver a native brand experience customers expect. If that sounds overwhelming, it’s because it is! Our team of in-country linguists have subject matter expertise, an understanding of cultural nuances and knowledge of international advertising laws, giving you the competitive edge you need.
In-Store & Point of Purchase (POP) Advertising
There’s no doubt that websites, mobile ads and social media influence store visits and product interaction. And once they’re in the store, seeing your products and encountering point of purchase (POP) advertising displays, shoppers are more likely to become buyers. This makes in-store and POP advertising crucial.
And let’s not forget that your packaging and labeling can also inspire a purchase. With the combination of in-store, POP and packaging translation services, Acclaro ensures your message is customized to the local culture and language. And that means sales!
Your Trusted Advertising Translation Agency
Most likely, your company has spent considerable time, resources and dollars creating your advertising campaigns. When you choose to expand into new countries and cultures, be sure to partner with a trusted advertising translations team that can safeguard your messaging to maximize conversions in your new markets. Acclaro can be your guide.