Marketing your brand across cultures: tip 2 - evaluate your content

Now that you know how to determine your target audience, our next tip for global brand success is to evaluate your content.

When creating a global marketing campaign it is vital to review all source content to determine how effectively it will translate into other languages. During this process you should consider the following questions:

• Will your company logos, slogans and imagery have clear meanings in other languages and cultures?
• How effective will your translated materials be in a new language market?
• Does your existing marketing campaign require “transcreation” to successfully convey intended messages?

You may realize you cannot answer these questions on your own; often a professional is required to thoroughly review your content. Working with a translation company from the very beginning of your project will ensure that your marketing campaign resonates.

To learn more about evaluating your content, download our eBook now!
Check back soon for more blogs from this series.