When creating a global marketing campaign it is vital to review all source content to determine how effectively it will translate into other languages. During this process you should consider the following questions:
Will your company logos, slogans and imagery have clear meanings in other languages and cultures?
How effective will your translated materials be in a new language market?
Does your existing marketing campaign require “transcreation” to successfully convey intended messages?
You may realize you cannot answer these questions on your own; often a professional is required to thoroughly review your content. Working with a translation company from the very beginning of your project will ensure that your marketing campaign resonates.
To learn more about evaluating your content, download our ebook below.
For cross-cultural brand success
Translation and localization tips ebook
When expanding your brand into different regions, a customized global marketing strategy can help your campaigns resonate with your target audience’s unique language and culture.
Acclaro’s global marketing ebook will help you:
Determine your target audience
Define a compelling brand style and tone
Comply with local regulations and customs
Budget for improved ROI
Download a copy of our ebook today and learn how to adapt and translate your marketing campaigns across cultures.