Businesses can obtain insider techniques for reducing their localization and translation budgets via cost-saving tool kits, blog episodes and more.
New York, NY June 26, 2012—Unanimity is a rare phenomenon in our globalized society. Anyone who has uncomfortably sat through heated dinner table discussions around politics, religion or baseball can relate to this. So can Angela Merkel and other European diplomats who are painstakingly working to reach consensus over the euro crisis. But there is one common ground on which all people, everywhere stand in unity and speak in unison: saving money.
Who strives to reduce expenses and gain efficiencies? Who wants to increase their bottom line? Everyone. It’s in this spirit that New York-based translation agency Acclaro is promoting an educational series this summer on how to achieve translation savings through small, manageable methods.
“Perceived value is incredibly important to our clients,” explains Acclaro Vice President of Sales and Operations Ora Solomon. “At Acclaro, we offer what we believe is an unparalleled quality-to-price ratio for our services. But we go even further. We educate and equip our clients with tools to reduce their translation spend and to achieve scalable solutions across disparate markets. Our cost-savings tool kits and content series are designed to make them smarter translation buyers.”
One facet of this educational series is a regular blog column on tips for shaving dollars off of translation budgets. Whether for mobile games, software applications, corporate websites, eLearning videos or marketing materials, Acclaro outlines concrete techniques for facilitating project set up, optimizing files, streamlining processes and ultimately running a smooth project. These tips and pointers can be instructive for localization novices and veterans alike.
Another piece of this educational series is comprised of eBook tool kits, released to Acclaro clients and contacts. These colorful, user-friendly “books” distill the expertise of Acclaro in-house operations directors in bullet points and numbered tips for an easy read.
“We plan to publish more great content this summer to guide executives looking to maximize localization ROI and invest in long-term, competitive solutions,” continues Solomon. “We’ve found that an educational focus and culture benefits all stakeholders; the tangible results are on-budget projects…and happy clients.”
Acclaro is an international translation and localization agency that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok, Tokyo and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises, giving clients an authentic voice in key language markets.