Localizing your website allows you to put your company’s best face forward for new international clients. However, it involves more than website translation — that’s just one step in the process.
Before building a multilingual website, you’ll need to assess your new audience and adapt your strategy to allow for language and cultural differences. It takes careful planning, using the right digital tools and talent, and understanding how to scale efforts and keep your brand voice consistent, all while ensuring your customers have a positive user experience. Your localization approach can define the success of your expansion and whether your initiatives help you achieve your company’s overarching goals.
Our “Insider’s Guide to Creating a Multilingual Website” eBook gives you important principles to help internationalize your brand. Or, if you’ve already started targeting new regions, it helps you know whether your company is on the right track and which areas you could improve.
In the eBook, we guide you through seven key steps based on years of experience and success in:
Audience analysis and strategic approach
Country targeting vs language targeting: understanding the differences
Including Acclaro’s website localization best practices in your international growth strategy can greatly help your company to gain visibility in the targeted countries and connect authentically with new customers.