Adobe creates a vast range of educational, marketing, and instructional video content essential for engaging the brand’s global user base and supporting the usage of the products. To improve engagement with audiences worldwide, Adobe needed these videos to be fully localized - not just translated but adapted to each culture in every detail, from on-screen text and graphics to voiceovers. The company needed a dependable partner to manage large volumes without sacrificing quality or speed.

Adobe needed fully localized videos that upheld the top-tier quality their brand is known for - all on extremely tight deadlines. These rigorous timelines transformed a typical localization effort into a tour de force, demanding translation with precise cultural adaptation, native-quality graphics, and voiceovers delivered at high quality and at an extraordinary pace.

Beyond the tight deadlines, several other challenges increased the complexity of Adobe’s localization requirements:

• Maintaining Adobe’s high standards and brand consistency across multiple languages and regions.
• Balancing speed, quality, and budget through streamlined processes and advanced translation technology.
• Complete adaptation for highly diverse markets, from text and graphics to culturally relevant voiceovers.

Our team implemented a flexible, scalable video localization solution to address Adobe’s needs, combining professional linguistic and cultural expertise and technology to deliver fast results. Here’s how:

• Expert linguists: We assigned experienced linguists specializing in Adobe’s product to make sure each translation was precise, relevant, and industry-specific.
• Efficient technology: Using machine translation (MT) and automated workflows, we minimized time on repetitive, manual tasks, allowing our team to concentrate on linguistic excellence and quality assurance.
• Native-speaking voiceover talent: Our network of native-speaking voiceover artists produced high-quality audio tailored to each market, reinforcing Adobe’s global brand voice.
• Collaborative approach: We worked closely with Adobe to stay fully aligned with their goals, providing ongoing, customized support to keep the work flowing smoothly.
• Workflow customization: We customized our workflows to meet Adobe’s unique needs, allowing us to handle this complex localization work smoothly.

Our work with Adobe had five key outcomes:

• Expanded presence: Adobe successfully extended its presence in multiple local markets, reaching new audiences through fully localized content.
• Increased engagement: Consistent, culturally relevant video content increased engagement across Adobe’s global user base.
• Timely delivery: The streamlined workflows ensured on-schedule delivery and kept Adobe’s campaigns and launches on track.
• Brand consistency: Rigorous quality control preserved brand integrity across languages so that every audience could experience the trusted Adobe standard.