SaaS Localization Fuels Global User Growth

A leading SaaS data storage company came to Acclaro when their translation efforts began to strain under the pressure of fast growth. They needed short and long-term solutions. The immediate goal was to launch seven new languages, and the long-term plan was to develop processes that would support their increasing content volumes, language sets, and accelerating requirement for time to market. Their team had relied on internal resources and freelancers in the past, but the process was neither scalable nor easy to manage. We partnered with them to create an effective translation solution and enable their team to use it going forward.

The client’s development cycle, many individual contractors, and existing process and toolset were causing many logistical issues for their team:

• Sentence strings were delivered with no context or coding, causing process problems for translators and delaying work
• Volume and timing of file drops were inconsistent, making planning and execution difficult
• Managing a high number of individual contractors on frequent small projects consumed a large amount of time for their limited internal staff - from product managers to accounting
• Tight deadlines were hard to meet and created perpetual fire drills
• There was no system for language consistency between freelancers and in-house editors

Acclaro’s localization experts leveraged our experience to set up an effective system that our client’s team could manage on its own. The customized solution includes:

• Twice daily file drop with designated translators ready to deliver quick turnaround
• Added context to sentence strings with a custom coding process in the client’s Content Management System
• Quality assurance through ongoing post-localization testing across iOS and Android
• Flexible, scalable translation solution including freelance resources and professional translation support for less common languages

Due to increased language coverage and an improved process, the company is seeing strong results in the global marketplace:

• Global content reaches a vast user base; 70% of users are now outside the U.S.
• Scalable localization supported the launch into nearly 20 languages and is ready to support expansion plans into over 200 countries worldwide
• Consistent quality and brand personality through a flexible, scalable localization solution

Do you need SaaS or other technology localization that supports your global business growth? Acclaro has just the solution for you.