Andrew Thomas

Based in Northern California, Andrew oversees all aspects of marketing, from brand strategy and positioning to storytelling and demand generation. With more than 25 years in the localization and software industries, Andrew brings deep technical expertise and a long‑term view of how global content, translation technology, and marketing have evolved – and where they’re headed next.

Having seen localization grow from one‑off, manual processes into sophisticated, highly automated ecosystems, Andrew is particularly passionate about helping organizations understand and adopt modern localization strategies. His areas of focus include translation technology, linguistic AI, content scalability, and the role of marketing in making complex systems accessible and valuable to real people.

Andrew is widely recognized for his ability to explain technical concepts in a clear, engaging, and practical way. He combines an engineer’s curiosity with a marketer’s instinct for narrative, helping brands tell better stories about how they reach and serve global audiences. Andrew regularly speaks at industry conferences, contributes to blogs and publications, and participates in media interviews on the future of localization, AI, and global marketing.

Outside of work, he enjoys spending time with his family, writing poetry, and traveling abroad.

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