Sprint Localization Accelerates Global Software Releases

Localization that keeps pace with agile development

A leading commerce platform that helps companies distribute web-based services engaged Acclaro to localize their app, marketing materials, and website into 14 new languages. They quickly realized that the real challenge was managing the process for translating ongoing bi-weekly software updates. The development team’s two-week sprint cycle only has a three-day window for translation, and that means timing is everything. Our laser-sharp process enables them to release all language updates on the same day for happy tech customers.

Summary

Challenges

Frequent unscheduled updates and a fast development cycle made it hard to fit translation into each sprint.

Outcomes

A dedicated team integrated with the client's technology
A workflow customized around the development cycle
Pinpoint timing within each sprint

Results

All languages now release simultaneously, so users in every market feel like first-class customers.

The Challenge

Fitting translation into fast-moving development sprints

With hundreds of moving parts, our team needed to fit into the client’s development sprint at the right moment to route content through the multi-step translation cycle. Some of the hurdles included:

Frequent unscheduled quick-turnaround platform updates
Three day timeline for full-cycle localization of all 14 languages; delays in any language could hold up the entire release
Multiple file types and resource formats needed to be synthesized into a single translation handoff
Variable content volumes require scalable teams to stay within a fixed schedule

The Solution

A dedicated team integrated into the sprint cycle

Our 360-degree approach started with building a dedicated team for the updates and integrating with the client’s technology requirements. We then customized a workflow around the development cycle and deadlines to provide the following:

Dedicated translation team is ready to receive files during the hand-off window; additional resources are on-call if volume requires
Custom integration automates the file hand-offs with push/pull between the client’s development environment and our translation platform
Automated translation workflows ensure content moves through each step in the process without delay, so the tight schedule can be reliably met
Quality assurance through rigorous proofing and testing

The Results

Every language released simultaneously

We fit into the client’s existing process with pinpoint accuracy, creating the following results:

All languages released simultaneously make users in all markets feel like first-class customers
Streamlined process without manual layers to slow things down
Hand-picked localization team dedicated to ensure consistent brand voice and message

Do you need sprint localization that fits seamlessly within your development process? Acclaro has just the solution for you.