Enterprise Localization Unlocks Global Scale and Growth

Preparing an entire platform for a global audience

A leading streaming media company came to Acclaro as they were planning their first major launch into global markets. From just three languages in year one to well over a dozen within four years, the client has scaled their service to over 50 countries. They call on Acclaro for hyper-flexible, scalable services in a rapidly expanding international campaign. We developed a team and infrastructure that provides 24/7 translation support with one-day turnaround on a high volume of projects. Now that’s a solution fit for Unicorns.

Summary

Challenges

Every facet of the platform, from the user interface to marketing, needed consistent core brand terminology across languages.

Outcomes

A team scaled from three people to over 250 linguists
Coverage across five continents
A scalable program shaped with the client's editorial staff

Results

The client is expanding rapidly with turnkey translation across marketing, product, and corporate communications.

The Challenge

Consistent brand terminology across every language

From the website user interface and marketing materials to creative calls-to-action, we prepared all facets of the platform for a global audience. The first challenge was to create consistent core brand terminology for an increasing number of language markets. Other considerations included:

Limited internal technology and resources to support localization
24/7 translation needs on high volume of projects with fast deadlines
Pivoting in response to executive level global decisions
Coordinating multiple stakeholders including managers, translators, and global marketing agency

The Solution

From three linguists to 250 across five continents

Beginning with two French translators and one project manager, we soon scaled to over 250 linguists across language combinations covering 5 continents. This team worked with our client’s editorial staff to shape a scalable localization strategy:

Leveraging global offices to offer 24/7/365 “follow the sun” solution
Building up client’s internal resources including technology upgrades and staffing support
Custom protocol to meet character limits of multilingual programming descriptions
Creative movie synopsis translations to draw attention and convert customers

The Results

Turnkey translation powering rapid expansion

With Acclaro by its side, our client is expanding at a rapid pace. The company’s high caliber localization program brings tangible results:

Turnkey translation services for all marketing, product, and corporate communications
Anytime solution with 24 hour turnaround on hundreds of projects per month
Dozens of language markets generating millions of international users. Now roughly 70% of all new subscribers come from overseas markets.

To find out more about our enterprise level translation services, contact us today.