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Dozens of language markets generating millions of international
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A leading streaming media company came to Acclaro as they were planning their first major launch into global markets. From just three languages in year one to well over a dozen within four years, the client has scaled their service to over 50 countries. They call on Acclaro for hyper-flexible, scalable services in a rapidly expanding international campaign. We developed a team and infrastructure that provides 24/7 translation support with one-day turnaround on a high volume of projects. Now that’s a solution fit for Unicorns.
Every facet of the platform, from the user interface to marketing, needed consistent core brand terminology across languages.
The client is expanding rapidly with turnkey translation across marketing, product, and corporate communications.
From the website user interface and marketing materials to creative calls-to-action, we prepared all facets of the platform for a global audience. The first challenge was to create consistent core brand terminology for an increasing number of language markets. Other considerations included:
Beginning with two French translators and one project manager, we soon scaled to over 250 linguists across language combinations covering 5 continents. This team worked with our client’s editorial staff to shape a scalable localization strategy:
With Acclaro by its side, our client is expanding at a rapid pace. The company’s high caliber localization program brings tangible results:
To find out more about our enterprise level translation services, contact us today.