How to Launch & Manage a Multilingual Website—Step 5 Maintain Brand Consistency

How to Launch & Manage a Multilingual Website—Step 5 Maintain Brand Consistency

Category: Website Translation

Want to launch and manage a multilingual website successfully? You’re in the right place. We continue our blog series on this exciting pursuit with a focus on maintaining brand consistency at every step.

In our last post, we discussed the importance of selecting the right content management system (CMS) to localize your content in the most seamless way possible. That platform will house the content that conveys the nuances, personality and core beliefs of your brand. If you choose to not have your content professionally localized, your messaging may fail to inform, connect and engage.

So, how do you best protect your brand in the process? In Step 5 of our eBook “Insider’s Guide to Launching a Multilingual Website” we cover everything from developing a brand style guide and glossary to internationalization and translation technology—each essential to maintaining your brand as you launch.

Acclaro has the expertise to create and preserve authentic experiences for your customers in any language. See how our knowledge can help you manage your multilingual website by downloading our eBook (if you haven’t already!).

Also be sure to check out the next blog in this series which is all about helping prospects find your site once it’s launched.