Global SEM, Explained: Our Guest Article in AMA’s Marketing News

Category: Marketing Translation

If you’ve been thinking about going international with your search engine marketing efforts, make sure to read this article by Acclaro president Michael Kriz that was originally published in AMA’s Marketing News. The article spells out a three-part process towards leveraging the business benefits of going global with search engine marketing — before, during, and after localization.

Of course, one of the most important steps is finding the right producer and the right language partner — and if you have questions after reading the article, please don’t hesitate to contact us for clarification.