Having a global strategy as part of your startup’s business plan is the best way to ensure fast global scalability, a priority in today’s interconnected world. But what does that mean, exactly? We talked about the best ways to make your new business global ready in our Q4 newsletter article on how to launch your startup with a global strategy in place. Here are some things to think about as you start up your new business:
Code for the World
The most important thing you can do to make yourself ready to go global as quickly as possible is to internationalize your underlying code. Having to go back and rewrite source code so it can be localized adds a lot of time and money to your localization project. Two important things to remember:
– Always use Unicode so that your application can support the characters in your target language.
– Externalize all displayed text strings from the main code base into resource files.
Start thinking about how your product or application will work overseas before you launch it at home. It’s better to build a global platform that can be adapted for regional offerings than it is to build multiple regional platforms. Build in features that are relevant for global markets now and you’ll save a lot of time and hassle later. And don’t forget to leave out features that are American-centric or that display cultural biases.
Play the Long Game
As fast as the economy moves these days, going global still doesn’t happen overnight. Your strategy should take into account how quickly your model can scale as well as how it long it will take to be successful. If your business involves regulatory or technical infrastructure that differs from country to country, success might take more time than it does for a web-based consumer company. And don’t worry if you don’t have all the answers now. Taking your business global is an ongoing process, not a one-time event.
For more tips and considerations for making your startup global from the get-go, read the full newsletter article or contact us today.