White Paper: Preparing Your Website for Localization (cont.)

Build a site that’s ready to be localized

The more you do up-front to prepare your site for localization, the less you will spend, both in time and money, fixing issues that affect your ability to have a fully functional, localized site.

Business decisions
Going from a monolingual (English) site to multilingual can have a major impact on your business at many different levels. Consider the following questions:

• Did you clearly define the objectives of your multilingual strategy, and did you communicate the objectives with your teams, your partners and your local offices or resellers?
• If you want to move away from having to support and maintain completely separate, multiple local sites, and would like to install a centralized, connected multilingual setup, you have to be careful for sensitivities Are you aiming to centralize, de-centralize or take another approach?
• Is your business set up to handle requests in foreign languages?
• Is your web team ready to develop, maintain and support not one, but multiple sites, most of which they will not be able to read?

1. Architect a navigation scheme that is localization-friendly. Designing a navigation scheme with localization in mind from the onset will make it significantly easier to create and test your new localized versions.

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