Promising Signs for eCommerce in India

July 22, 2014 by Acclaro
Category: Global Trends, International Business
india commerce

When you’re looking for millions of new customers in international markets, a country’s population size can be a major contributing factor in your growth projections. But in the world of eCommerce, complex forces can often undermine the common sense wisdom of “go where the people are.” Compare India and China. China is an eCommerce juggernaut, while India does but a fraction of China’s online shopping.

Key indicators suggest that may be about to change. Could India be on track for an eCommerce rocket ride? Investors think so. In this post, we’ll take a look at the sea of changes which may turn India into the world’s next eCommerce powerhouse.

Our Translators, Your Brand Ambassadors

translators

Translators don't get the recognition they oftentimes deserve. They have the power to make or break the language that powers your international branding. In this blog post, we'll explore the role of the translator and how we select our translators at Acclaro.

Occupied Languages: The Story of Lithuanian

Lithuanian castle

Lithuanian is considered an "old" language by linguists, as it's one of the closest European languages to Proto Indo European. But how did such a small country manage to preserve its language over centuries of occupation and foreign rule? In this blog post, we'll explore the story of an occupied language that triumphed over history.

The Rise of Global Brand Evaluation in Brand Strategy

July 2, 2014 by Acclaro
Category: Marketing, Client Successes & Acclaro News
brand evaluation services

A U.S. brand launch in a new international market faces a unique challenge when it comes to earning trust and establishing mindshare. Selling local means sounding local, and the leap from English to a foreign language is one in-country competitor brands don’t have to manage.

An increasing number of companies are using global brand evaluation services to help inform their global launch strategy. In this post, we’ll talk a bit about why translation and localization are crucial components of international brand positioning, and the types of questions global brand evaluation services help answer.

Been There Never Done That: Four Hours in Boston

June 25, 2014 by Rachel Ferris
Category: Culture
boston skyline

Your meetings are finally over and you’ve got an afternoon to kill — or rather, savor — in Boston before you catch your flight home. Instead of hitting up the airport lounge, consider spending a few hours in The Walking City. Downtown Boston is surprisingly accessible, whether on foot or via public transportation, and its eclectic neighborhoods offer countless cultural and historical treasures for you to discover.

Brazil’s Second Half in the Greatest Global Game

June 18, 2014 by Acclaro
Category: Global Trends, International Business
brazil

With World Cup 2014 underway, the world’s attention turns once more to the pageantry of competition in Brazil. A country once believed to be an unstoppable force in terms of economic growth, new realities have made the game in Brazil more complicated. There have been a few injuries—hobbled exports to China and inflationary hamstrings among them—but within the uncertainty opportunities remain.

Standby for the corner kick. Brazil is preparing to take the pitch and get the game underway again.

5 Things to Look for in a Video Translation Agency

Video translation

Have you been tasked with overseeing a video translation project? Do you feel overwhelmed and/or unsure of how to begin? The most important thing for you to know is how to select the right video translation partner for your project needs and goals. In this post, we'll review five criteria to consider.

Buzz Beyond Borders with Press Release Translation

June 3, 2014 by Acclaro
Category: Marketing
press release translation

Looking for a competitive advantage when it comes to generating buzz for your company in the media? The press release is an overlooked tool, especially when you adopt a global mindset. While U.S. companies often restrict their releases to English-speaking North America, an enterprising number of firms are harnessing the power of press releases translated for international journalists.

In this post we’ll discuss why the press release is still alive and well, and how translating your news for the world can open up global opportunities.

App Localization & App Store Optimization: Invest in Defensive Translation

May 27, 2014 by Acclaro
Category: Global Trends, Mobile
app for paris

We’re looking at a mobile-first global population through the 21st century. If you’re holding back on app translation and localization, you’re ceding profitable ground to existing competitors and companies who may be keen on making off with your idea. How do you defend yourself? Begin by exploring where to go first and how to leverage localized app store optimization to make sure you’re visible when you launch.

In this article we’ll talk about the opportunity and how to navigate the matrix of factors that inform a solid global app strategy.  

Translation Myth-Busting: Top 10 Misconceptions About Translation (Part 2)

May 20, 2014 by Acclaro
Category: Localization Tips
translation myths

This week we continue our mission to help your company’s next translation project flow smoothly from one market to the next. As is so often the case, our greatest barrier to global success is often our own misunderstanding of how translation and localization projects work. There’s no reason to let a few specious assumptions stand in the way of your company and new international customers.

Picking up where we left off in part one of our series on translation myth busting, part two tackles some of the more technical misconceptions. Together we’ll cover D-I-Y translation, technical QA, glossaries, translation memory and machine translation as we round out the top ten misconceptions about translation. 

Quality Assurance In Your Translated and Localized Materials

May 13, 2014 by Marla Bloch
Category: Localization Tips
quality

Why does quality matter when you are comparing translation agencies? And how can you know what quality you'll end up with? What defines a quality-oriented translation process? And why isn't an "accurate" translation good enough? We'll answer these questions and more in this blog post on quality assurance.

Do You Speak Social Media? Making Sense of International Networks

May 6, 2014 by Acclaro
Category: Marketing

Are you a citizen of the country of Facebook? What about Google+, Weibo, WhatsApp, WeChat, YouTube or LinkedIn? Although the biggest social media sites go beyond physical borders, social media usage trends still often link to both geography and language. Curious to know if your company is getting the most out of the international social media scene? Read on for where you should invest your efforts in 2014.

Translation Myth-Busting: Top 10 Misconceptions About Translation (Part 1)

April 29, 2014 by Acclaro
Category: Localization Tips
translation myths

Startups going global and American brands preparing for their first international launch are all eager to make their best first impression. When something goes wrong, the source of the problem can usually be traced to misconceptions about translation. Even large-scale, mission-critical projects are susceptible to stumbling, as evidenced by the recent Spanish-language website designed to support the Affordable Care Act. A toxic combination of translation myths frustrated users and undermined trust, sending the unfortunate message that serving Spanish speakers was not a top priority.

Sometimes success is defined by getting out of the way of your own preconceptions. In that spirit, we’ll cover the top ten misconceptions about translation in this two-part series. If you’re preparing to introduce your company to international customers, these tips might just spare you expensive and embarrassing errors.

How Your Company Can Benefit from Localization in the U.S.

April 23, 2014 by Ben Howdeshell
Category: Marketing, Websites
Golden Gate Bridge

English remains the dominant language in the United States, but almost one in five Americans speaks a language other than English at home. Are you missing out on customers who are more comfortable doing business in languages other than English? Read on to learn how your company can profit from translation within the United States.

Translating Wine for China

April 15, 2014 by Alyssa Paris
Category: Marketing, Global Trends, Culture
red wine

For the first time in recorded history, the Chinese are drinking more red wine than the French. Wineries in the U.S. and Europe are looking East to reach new wine drinkers and grow revenues. But wine translation for China involves some delicate cultural and linguistic considerations. Read this post for a beginner's guide to Chinese wine translation. 

Localizing for Emerging eCommerce Design Trends in 2014

The big story in eCommerce in 2014 is the increase in mobile shopping. From Black Friday and CyberMonday around the globe to sweetheart spending in Asia, a significant shift from desktop and laptop eCommerce to tablet and smartphone is well underway.

This move has big implications for eCommerce design and localization, and if your company has global commerce in mind, you’ll want to consider these trends for your next redesign or pending launch. In this article we’ll look at seven eCommerce design trends originally featured by Armondo Roggio at PracticaleCommerce.com and how they could impact your eCommerce localization strategy.

April Fool's Day: Pranks Around the World

April 1, 2014 by Acclaro
Category: Culture
april-fools-day

April Fool’s Day used to be an occasion for telling little lies and playing harmless pranks on classmates and friends. But the pursuit of publicity and global mindshare has turned it into an entertaining battle of wits celebrated by professionals and corporations around the world.

Add Global Customers to Your Cart with Localized Payment & Shipping Options

March 26, 2014 by Acclaro
Category: International Business
global shopping cart

If you’re going global with your next eCommerce launch, understanding international payment and fulfillment options is essential to your success overseas. The localization process doesn’t end at your cart’s product descriptions and customer service pages. The logistics of payment and shipping should also be carefully localized, as they are vital drivers of customer service and trust. From Brazil to China, international shoppers will abandon their carts if forced to pay in U.S. dollars and wait weeks to receive their order.

In this post we’ll take a look at options for accepting international eCommerce payments and how some companies are fulfilling orders for customers around the world.

Startups: Why You Need to Get Global Fast

startup speed to market

Global scalability and speed-to-market have never been as crucial as they are today. In our hyper-connected global marketplace, copycats are replicating proven concepts and taking them to emerging markets at record speed. So how can your startup edge out the competition in the race to global?

Announcing beyont: Your Go-To Company for Global Staffing Solutions

beyont talent beyond borders

We're excited to announce the launch of beyont, a new Acclaro company specializing in pairing the world's finest language and localization talent with globally-minded companies. Are you interested in expanding into international markets but daunted by the task of recruiting qualified talent abroad? beyont can take the burden off of your teams and manage your localization staffing and recruiting efforts from A to Z, whether it's for Europe, Asia, South America or beyond.

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Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.

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