Translating Wine for China

April 15, 2014 by Alyssa Paris
Category: Marketing, Global Trends, Culture
red wine

For the first time in recorded history, the Chinese are drinking more red wine than the French. Wineries in the U.S. and Europe are looking East to reach new wine drinkers and grow revenues. But wine translation for China involves some delicate cultural and linguistic considerations. Read this post for a beginner's guide to Chinese wine translation. 

Localizing for Emerging eCommerce Design Trends in 2014

The big story in eCommerce in 2014 is the increase in mobile shopping. From Black Friday and CyberMonday around the globe to sweetheart spending in Asia, a significant shift from desktop and laptop eCommerce to tablet and smartphone is well underway.

This move has big implications for eCommerce design and localization, and if your company has global commerce in mind, you’ll want to consider these trends for your next redesign or pending launch. In this article we’ll look at seven eCommerce design trends originally featured by Armondo Roggio at and how they could impact your eCommerce localization strategy.

April Fool's Day: Pranks Around the World

April 1, 2014 by Acclaro
Category: Culture

April Fool’s Day used to be an occasion for telling little lies and playing harmless pranks on classmates and friends. But the pursuit of publicity and global mindshare has turned it into an entertaining battle of wits celebrated by professionals and corporations around the world.

Add Global Customers to Your Cart with Localized Payment & Shipping Options

March 26, 2014 by Acclaro
Category: International Business
global shopping cart

If you’re going global with your next eCommerce launch, understanding international payment and fulfillment options is essential to your success overseas. The localization process doesn’t end at your cart’s product descriptions and customer service pages. The logistics of payment and shipping should also be carefully localized, as they are vital drivers of customer service and trust. From Brazil to China, international shoppers will abandon their carts if forced to pay in U.S. dollars and wait weeks to receive their order.

In this post we’ll take a look at options for accepting international eCommerce payments and how some companies are fulfilling orders for customers around the world.

Startups: Why You Need to Get Global Fast

startup speed to market

Global scalability and speed-to-market have never been as crucial as they are today. In our hyper-connected global marketplace, copycats are replicating proven concepts and taking them to emerging markets at record speed. So how can your startup edge out the competition in the race to global?

Announcing beyont: Your Go-To Company for Global Staffing Solutions

beyont talent beyond borders

We're excited to announce the launch of beyont, a new Acclaro company specializing in pairing the world's finest language and localization talent with globally-minded companies. Are you interested in expanding into international markets but daunted by the task of recruiting qualified talent abroad? beyont can take the burden off of your teams and manage your localization staffing and recruiting efforts from A to Z, whether it's for Europe, Asia, South America or beyond.

A Mardi Gras Lesson on Food Localization

March 4, 2014 by Acclaro
Category: Culture
mardi gras doughnuts

Mardi Gras (or “Fat Tuesday” in French) is a time for eating fried foods. Though Mardi Gras doughnuts are served all around the world, these deep-fried treats take on unique shapes and flavors in each country and culture. Think of it as food localization. Read on if you're hungry for paczki, cenci, fasnacht or beignets

3 Top Translation Projects: From Gibson to Fitbit

February 26, 2014 by Rachel Ferris
Category: Client Successes & Acclaro News

As translation and localization specialists, we take pride in working with the best of the best across all industries. Our 2013 projects were no exception, affording us collaborations with such progressive companies as Fitbit, Visual IQ and Gibson. 

Valentine’s Day 2014: Sweetheart Spending in Asia

February 13, 2014 by Acclaro
Category: Culture
Valentine's Day in Japan

Valentine’s Day isn’t just a Western affair. Like love, holiday traditions cross borders, and with them comes big commerce. The thought might count for many, but the spending on Valentine’s Day gifts really adds up.

Holidays in translation always have a localized flavor, though. Gifts vary, as do who sends them, who gets them, and when they’re traditionally sent. For some, Valentine’s Day is the smaller of the big spends.

So what’s it going to cost you to say “I love you” around the world? It depends on the gifts and it depends on the culture. Let’s take a look at how that special someone makes out in the East.

Mobile App Trends: The Golden Global Scene

February 5, 2014 by Alyssa Paris
Category: Technology, Mobile
global mobile app trends

The global mobile app scene is exciting, especially for publishers who are tapping into lucrative international markets through successful localization strategies. This summary of 2013 mobile app data and trends can help you get a vision for marketing your app to users around the world this year. 

Fashion-Forward Zalora Tackles Southeast Asia

January 29, 2014 by Acclaro
Category: Global Trends, International Business
zalora asian eCommerce

What do fashion, eCommerce and Southeast Asia have in common? Forecasts are strong for the dominance of all three in 2014, particularly with the launch of consumer-to-consumer (C2C) marketplaces. Read on to find out more about the implications these trends have for consumers and sellers alike.

5 ASO Tricks for an Internationally Outstanding App

January 21, 2014 by Ben Howdeshell
Category: Software, Technology, Mobile
ASO Localization

Explosive app growth has become a worldwide phenomenon, with countries from Brazil to China, Japan to the UK experiencing surges in mobile app revenues and downloads. Want to make sure your app doesn't get lost in the shuffle? It's time for app store optimization (ASO), a rapidly evolving practice that allows your app to stand head and shoulders above the rest.

Read on for our ASO localization tips and leverage your mobile app across global markets. An Example of Machine Translation Misused

January 15, 2014 by Acclaro
Category: Localization Tips

¿Cómo se dice "disaster" en español? The U.S. national healthcare exchange website launch has been plagued with problems in more than just English.

As thousands found out this winter, “” was considerably less fluent than it needed to be to serve Spanish-only populations in the U.S.

The Spanish version of the enrollment website provides a cautionary tale on the topic of localization, machine translation (MT), and why quality assurance is a must.

Bitcoin Breaks Borders with an International Street Presence

January 7, 2014 by Alyssa Paris
Category: Global Trends, International Business

When a currency’s exchange rate shoots from 1:13 USD to over 1:1000 USD in a single year, you can bet it will make headlines around the world. Such is the story of Bitcoin, a cryptocurrency which debuted in 2009 as a means of peer-to-peer payment online.

But what happens when an online currency makes the leap offline? With merchants around the world embracing the cryptocurrency, the implications are global. Hedge funds are trading it, governments are banning it, and consumers? They’re spending it. 

The "Christmasification" of Asian Markets

December 9, 2013 by Acclaro
Category: Global Trends, Culture

Whether online or in the mall, ‘tis the season for retail profits. If you’re someone who laments the commercialization of Christmas, stop reading now. In the United States, retailers can expect up to 50% of their annual sales to occur around the holidays. Forecasts are positive for this year’s holiday sales and look to be significantly higher than in the last ten, according to the National Retail Federation. But what about markets that aren’t closely linked to Christmas, such as China or Japan? Will Santa bring similar profits to eCommerce retailers in Asia? Today's post answers that question.

Spotlight on Six Retail Markets

December 4, 2013 by Acclaro
Category: International Business

In planning your global expansion, you may be initially overwhelmed as to which regions or countries would be a good fit for your company and its products or services. No matter your strategy, you will want to make sure your global customer base will respond well to what you have to offer.

The historically more mature markets of Western Europe have some competition with up-and-coming regions in Asia, South America, and the Middle East. In today's post, we highlight six of these areas, their economic strengths, and how to approach translation.

Retail in Any Language: Global Shoppers Hunger for Thanksgiving Deals

November 26, 2013 by Acclaro
Category: Global Trends

Americans have become used to stuffing themselves on Thursday with all the trimmings and then stuffing their stockings with blockbuster deals on Black Friday and the following Cyber Monday. But (surprise!) it turns out one of the great U.S. cultural exports is our shopping holiday.

That’s right, the doorbuster deals have become a global phenomenon. So which countries spend big on the hottest retail weekend of the year? And which country dwarfs U.S. spending with their own special shopping holiday? We’ll take a look at how U.S. brands are connecting with global consumers and the ways in which major U.S. online retailers localize the holiday for shoppers overseas.

Travel Tips for Tech Startups Going Global

November 22, 2013 by Michael Kriz
Category: International Business

Is your tech startup ready to go see the world? In the past, travel was a leisurely luxury. Those of means (both financial and temporal) used to take a Grand Tour or ride the Orient Express through Europe; today it’s jets and five capitals in five days. Get ready to move quickly.

Planning ahead is key to get make the most of your global entry. Knowing the latest social working sites and mobile trends are a definite must. Read on for four tips when your startup is setting off to see the world in style.

Software Localization Project Over Budget? Some Pitfalls to Avoid

November 13, 2013 by Lydia Clarke
Category: Software

Simplicity can save you both time and money, especially when it comes to a software localization project. Looking for a few simple ways to keep the process streamlined and efficient? Think concatenation will solve all your problems or that you have enough room in your current design for translated text? Read on to see what simple steps can save your next project’s budget.

Making ELearning Courses Translation Friendly

November 5, 2013 by Robert Campbell
Category: Training & eLearning

ELearning has transformed employee training across the globe, helping companies standardize their message and ensure that their employees at all levels are receiving the same information. A solid learning management system coupled with eLearning tools and platforms like Articulate have already changed the way companies large and small are doing business.

Gearing up to design your own Articulate course for your employees? Read on for a few simple ways to effectively create globally friendly eLearning courses.

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Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.


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