Have you registered yet for "The Basics of Website Globalization" webinar this Thursday, September 23?
If not, there's still time! Sign up now to learn best practices for website translation and globalization, including targeting your audience, multilingual search engine optimization, navigation and advice about how to adapt images and marketing messages for foreign language visitors.
One of the items we'll teach you addresses a big pain point of many companies: Conversions... that elusive customer action that you build your website to deilver, but often can't understand why it doesn't. On a global website, it could be that your interface is not friendly to an international audience.
For example, if your form doesn't support data specific to their locale, such as calendars, you're immediately sending the messages that they must adapt to your standards:
Furthermore, if you restrict the length of an address or postal code, with a set amount of numbers, letters, or spaces, you're turning away potential international customers before they can even finish their action! As former German Chancellor Willy Brandt once said, "If I'm selling to you, I speak your language. If I'm buying, dann mussen sie Deutsch sprechen."
Great conversion rates in an English-only environment is hard enough to achieve; foreign language versions of websites present extra obstacles. Much of your success with getting visitors to click "Buy Now" or fill in and submit lead forms is directly dependent on how they interact with your site. So why alienate those consumers early on? Understand how to create a website that will welcome (and convert!) all of your potential customers.
"The Basics of Website Globalization" webinar is just a few days away, so register to attend now.