What does your business need to do to tap into expanding markets in China and Japan, Brazil, or even the Spanish-speaking population in the U.S.? Translation is just one part of the process that can also include adapting website appearance, navigating customer service expectations, and launching social media campaigns.
Luckily, here at Acclaro, we can't get enough of writing about what we do to help make the entire process more accessible. But we don't just stop at our blog and newsletter. In fact, we've recently published five articles about different aspects of the localization process in publications like specialty-retailing.com, destinationCRM.com, and RISnews.com, which you can read about in our press release. Think of it as our little gift to you! (Retail...gift...get it?)
"Localization can seem daunting to retailers in the initial stages of international expansion, so in an effort to demystify the process, our in-house experts write about it," Acclaro Vice President of Sales and Operations Ora Solomon explains. "They break down the key steps and offer guidelines for a smooth and cost-effective transition into international markets.”
From microsites to mobile retail sites, cross-channel and language translation to HTML5, we're proud to share our high quality content with more than just our current clients. Interested in learning more? Check out our recent press release or contact us to jump start your localization process, whether you're a beginner or a seasoned pro.
Photo attribution: Robo Android