If you’ve been thinking about going
international with your search engine marketing efforts, make sure to read the
latest piece by Acclaro president Michael Kriz, right here on our
site. We’re also proud to say that it was originally published in the September
2011 issue of the American Marketing Association’s subscription-only MarketingNews.
This useful article spells out a three-part process towards leveraging the business benefits of going global with search engine marketing — before, during, and after localization. Of course, one of the most important steps is finding the right producer and the right language partner — and if you’ve got questions after reading the article, please don’t hesitate to contact us for clarification.
Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.
Posted October 04, 2011 at 13:50