Complex eCommerce platforms can present challenges when entering global markets. Each platform in a different market acts much like an independent entity, especially when you consider the market-specific customizations you may need. Today's post gives you five pointers to make the process easier and more cost efficient.
The cost of localizing training programs, product demos, commercials, eLearning modules and other scripted pieces can add up pretty quickly. When it comes to multimedia localization, it pays to prepared. Or rather, it costs more to be unprepared! The more pre-production prep you do, the more time and money you can save in the studio.
In this post, we’ll take a look at 10 pre-production tips that can make multimedia file and script localization quicker, easier and less expensive.
In this cost-savings blog series, we offer tips from our in-house localization experts on how to shave dollars off of your translation budget. Software localization can be especially unruly when it comes to managing costs. This post reviews four ways to set yourself up for serious savings and keep your software localization project on track with your finances.
When it comes to translation on a budget, less is more, as we saw in Part One of Localization Cost Savings. The more you can reduce the word count of your content, the bigger your savings—25% fewer words, for example, will earn you a no-nonsense 25% translation discount.
So let’s say you’ve already taken a knife to your content; you’ve gotten rid of verbosity, eliminated text repetitions and honed in on the most essential content for your specific markets. How can you shave additional dollars off of your localization budget and finally secure that executive buy-in to move forward with your project?
Launching your software in new languages within global markets doesn’t have to be a “break the bank” proposition. While many companies fear that localization will meet or exceed the costs of their English release, sensible strategic preparation, a little enlightened testing, and a streamlined process can help ensure your software localization project is on time and under budget.
In this post we’ll provide an overview of the top ten tips from our Q4 2011 newsletter article to help you tackle technical translation projects affordably. Taken directly from our experience working with clients on global releases, each tip is designed to minimize headaches and maximize your localization dollar.
In Spanish they say, “Lo bueno, si breve, dos veces bueno.” The good, when brief, is doubly good. Brevity is considered a virtue in most communication circles. In the world of translation, however, brevity is even more: it’s a money saver.
The first thing any localization vendor will tell you about the cost of translation is that it's a direct function of word count. The more words your document, brochure, program, app or website contains, the higher the cost for translating it. Rather straightforward, right?
Containing your localization budget through reducing word count at the pre-translation stage requires a challenging time investment on your part, as no one can really perform an “audit” of your resources in your stead. To execute this effectively, you need either to distinguish between must-have and nice-to-have content through a complete content review, or pare down all of your source texts across the board through avid and diligent editing. It would definitely be easier to simply send all of your files to your language partner and hope for the best.
Yet when implemented, this phase of content review will ultimately pay off two-fold: it will save you a good sum of money on translation across all target languages, and it will make your end product better, since content that has been reviewed with a global audience in mind can be rendered more accurately.
Here are a few ideas for reducing your content as you go global with your program or product.
A picture is worth a thousand words.
What are some ingenious ways to do away with words in the context of your product? You may have the ability to substitute appropriate imagery, for example. After all, a picture is worth a thousand words. Take the example of the Apple iPhone OS. English has the wonderful benefit of offering two practical and short words for the settings buttons: on/off. But in most languages, the translation would occupy the whole width of the phone screen and result in what we call TVA: total visual awkwardness. Here is what Apple did to solve that problem:
Ever notice that when you plan ahead, and do something "right" from the very beginning, you end up saving money?
We have. And if there's one thing we like to emphasize to newcomers to globalizing content, it's to plan ahead. When you know what to expect, you're much more likely to solve problems before they actually occur.
There's a complex (but necessary!) process that has to take place before your translation agency can confidently deliver those final foreign language versions of your software.
Many companies fear that such a thorough process equals high cost and loss of control. What they might not realize is that this is actually an opportunity to help control costs.
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