Have a layover in Istanbul as you jet from Europe to Asia? Or looking to spend some time after a business meeting with your Turkish partners? While a visit to Topkapı Palace demands at least half a day and the Grand Bazaar can be overwhelming, there are plenty of ways to get a taste of this eclectic and unique city without following the traditional tourist paths. Read on for our tips for enjoying Istanbul to the fullest.
Beauty is in the eye of beholder, which is why global cosmetics companies take care to adapt their products for a local gaze. Whether it’s a tweak to an existing product or a shift in marketing strategy to accommodate different beauty priorities, product localization in the beauty industry is nothing new. Now some major players are upping the ante in the beauty localization game for China’s ever-expanding market.
Global beauty giants like L’Oréal and Estée Lauder are competing with Japanese and Korean beauty companies like Shiseido, Kao, and Amorepacific for market share in China. How are these North American and European companies using localization to make themselves more attractive to Chinese consumers? Read on to find out.
Boom! And they’re off! Did you hear the gunshot from across the Atlantic? The summer 2012 Olympic Games have officially begun. If you want to see a great example of a fusion of languages and cultures from around the world, the Olympics are your ticket.
Are you planning to go to Europe this summer? On vacation or expanding your business? Dubrovnik? Paris? Frankfort? We've got a few tips to make your trip (and your localization project) a smoother and more enjoyable one.
Who wants to play hooky and hit the beach today? If you're headed to the coast (shh—we won't tell if you won’t), take two minutes to check out our beach-lounging recommendations for maximum enjoyment and get a few localization tips along the way.
Nothing caps a long, warm summer day like a cold, delicious beverage. In this slideshow, we serve a triple shot of localization lessons that won’t give you a hangover!
Got some time in San Francisco between the end of your business meeting and your red-eye flight back home? We know how that goes. If you don't have quite enough time for Alcatraz, there's plenty you can do in the City by the Bay. Leave your colleagues at Fisherman's Wharf (we know how that goes, too) and check out some of the following....
What can a summer BBQ teach us about preparing for a successful localization project? Get a shish kebab of lessons in this new slideshow on BBQing and localization.
What can you learn about localization from a glass of Pinot Noir? Read on to find out.
On July 1st, the winner of the 2012 Euro Cup will be decided. Have you been following the action with over 150 million others worldwide? If not, some of your clients might be! But don’t worry, there’s time to consider your options.
Join us in the stands in the meantime for a look at the first Euro Cup to be hosted in Eastern Europe, how one company launched a successful 16-country marketing campaign around the event, and what the language of team slogans might reveal about the hearts and minds of football fans across cultures.
What do pizza and translation have in common? You're about to find out...
This summer we’re making localization fun with a series of slideshows on some of our favorite vacation activities. Every week we’ll explore the connections between localization and summer pastimes like barbecuing or a day at the beach. It’s a summer sampler of vivid imagery, tasty recipes and useful tidbits served up with some bite-sized pieces of localization advice.
Face it, America: Japan is tired of reading your movies. You move too fast and your convoluted plots are better said than read. And if you’re a Hollywood actor? Sorry, but unless you’re bilingual, don’t be surprised to hear your voice replaced by one of a cast of Japanese celebrities in the near future. The age of Japanese super dubbing is here.
What is super dubbing, you ask? Read on, intrepid international business leaders. While it may seem like a trend confined to the entertainment industry, it could have an impact on how you release and promote your own products in Japan.
Like a picture, a gesture is worth a thousand words. When travelling internationally or planning creative content for a global campaign, you may be compelled to use a seemingly innocuous gesture of approval, like a thumbs-up or OK sign. Watch out, though, as the thousand words you get might not be the ones you want. Here's a quick guide to common hand gestures and their various global perceptions.
Traveling to Amsterdam soon? Want to blend in and look like a real kaaskoppen, sipping jenever and munching on Hollandse Nieuwe, or perhaps some Vlaamse friet and satehsaus? Read on for a taste of real Dutch culture from a real Dutch person. Guest author Aart Balk gives you a sense of what you won’t want to miss in the vibrant heart of The Netherlands (aka Holland).
Turkey may not be the first place in mind when you think of global expansion, but the country merits serious consideration if you want to establish a presence throughout Europe, Asia and the Middle East.
The country’s future is bright, its people friendly, but there’s an expectation of serious commitment when you bring your company under the moon star (ay yildiz) flag. The Turkish proverb, “Bir kahvenin kirk yil hatiri vardir” (A cup of coffee is remembered for 40 years) speaks to both the social and serious nature of an investment in the region.
In this blog post, we’ll take a brief survey of the business case for Turkey as well as a few cultural guideposts you’ll want to heed when you make the move.
When you’re scanning the globe for a few hundred million new customers, China might naturally come to mind. While China may very well be your next source of international growth, it’s not an easy place for foreign investors and U.S.-based businesses to get a foothold. Global companies stumble time and again attempting to access China’s lucrative market. In this post, we’ve put together seven ways you can make the road to Chinese expansion easier to travel.
If ignored, tetraphobia — literally, fear of the number four — could be deadly for your brand in Asian markets. So what is this common superstition and how can you avoid falling into its trap when expanding your business into China, Japan, Korean, and other East Asian countries? And why are we so brazenly flirting with Fate by posting this on the fourth day of the fourth month? Read on to find out more....
The 2012 Disposable Film Festival, a wonderfully "lo-fi" yet decidedly global short film event, took place recently at San Francisco's gorgeous Castro Theatre. The requirements for consideration are that your film be shot on "anything you might have on you" (according to the submission guidelines), and have a runtime of under ten minutes, Our intrepid in-house cinephile, Stephanie Engelsen, reports on the best of the shortest from around the world.
Do you ever find yourself searching for a word that's not there? Perhaps it's a term you're sure should exist, a certain feeling, or an adjective that you just can't quite pinpoint. If you know more than one language, we know you've searched for a term in one, only to come up short in another. With all the richness of words in the world, there are certainly some words and expressions that are untranslatable when it comes to English. Because language and culture are so closely intertwined, it's no wonder that we cannot fully render all words into all languages. Read on to find out the meanings behind mysterious words like jayus, tartle, and prozvonit.
Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.