Two-Year Blog Anniversary: Top 10 Posts
To celebrate the two-year anniversary of the Acclaro blog, our editorial team selected the top 10 most popular blog posts from the past two years, based on
page views. Here are the first five for your reading pleasure:
- Hidden Localization Lessons at IKEA, by our Marketing Director
Stephanie Engelsen. “International packaging can be very complex,” she says. “IKEA has found a way to simplify the process and get it right across
the 40+ countries where they have a retail presence. On the shelves, their
products make sense to shoppers in Prague, Stockholm and Los Angeles, thanks to
their use of universal symbols.” IKEA can teach us many lessons about minimizing the cost of localization.
- How To: Capture the U.S. Hispanic Market. Given
the soaring population and purchasing power of U.S. Hispanics, this post is a
practical one for all American businesses that want to expand their customer base
at home. Tapping into this unique demographic may be as straightforward as
speaking to them in the right language. This blog post provides a lot of useful
stats while presenting strong arguments for localizing marketing campaigns and
other content specifically for this Spanish-speaking segment.
- Q&A: Doing Business in China. Written by Jon Ritzdorf, who has
an M.A. in Chinese translation and serves as our globalization architect,
this post explores the latest Chinese trends, social media, cultural
considerations and norms for translating business-critical content into Chinese.
Jon also explains the differences between simplified and traditional
Chinese, which are important for companies expanding into Hong Kong, Taiwan,
China and Singapore.
- Mobile App Growth Driven by Emerging Global Markets. A
hot topic in business circles, the surge of mobile phone usage in emerging
economies represents great revenue potential for app developers, advertisers,
eCommerce and eRetail companies alike. One takeaway from this article is that skyrocketing
mobile app usage gives rise to increased demand for marketing translation — one of the core translation services and specialties at Acclaro.
- Advertising in Europe part one and part two. This virtual bike tour of Berlin
follows the trail of German outdoor advertising and explores the strategy behind the
language choices in each. Subway, Beck’s and Apple are a few of the companies
spotted on this trek through Berlin and their advertisements serve as real-world
lessons in localization.
Here's the full list of the 10 most popular
posts on marketing translation errors, crowdsourcing, LinkedIn news, Pepsi’s global campaigns and localization team management.