Five Reasons to Get Into Brazil - Now
With an estimated 201 million inhabitants and $2 trillion in purchasing power, Brazil is a huge player in the global marketplace. Read about five good reasons why your business should consider Brazil as a candidate for expansion – right now.
Cross-Cultural Marketing Success Stories
It's fairly easy (and very entertaining) to find examples of marketing translation errors, such as the emphatic but unsettling "Good luck!" billboard that greets passengers of a Central Asian airline. We tell you about three brands that got it right.
Five Tips for Software Globalization Testing
Your software has taken off in the States and now you want to localize it for new language markets. However, in the rush to get the product out at home, you may have written your code primarily to address U.S. market and English language requirements. Now what?
HTML5 and What it Means for Website Localization
Ever since Steve Jobs sang the praises of HTML5 at the Worldwide Developers Conference in June, the tech world has been buzzing with questions about this new web markup language. But how will HTML5 benefit (or thwart) globalization efforts?
How To: Write for a Global Audience
Writing your original copy in English, with an international audience in mind, can mean the difference between an expensive, drawn-out translation project and one that is straightforward and cost effective. But how do you write for a global audience?