Search Engine Marketing Localization

5 Tips for Effective Global SEM

Search engine marketing (SEM) is one of the most popular tactics in online marketing and sales due to its effectiveness and relatively low cost. It consists of two primary groups: Search Engine Optimization (SEO) or “organic”, “natural” search and Pay Per Click Advertising (PPC) or “paid” search.

If you're translating your website to attract customers in new language markets, you may want to think about adapting your SEM campaign at the same time.

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Acclaro Blog

Sharing insights and insider tips on translation and localization, global business, language and culture.
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Acclaro on Twitter

Talking FIFA World Cup 2010

The Biggest Single Sporting Event of the Year
You don’t have to be a “footie” fan to feel the excitement building around the upcoming World Cup. The scale of this event dwarfs that of any other sport in the world — yes, even Super Bowl, the NBA playoffs or the entire yearly audience for professional golf tournaments.

The proof is in the number: according to FIFA, the sport’s governing body, the last tournament in 2006 in Germany had a total cumulative television audience of more than 26 billion people in 214 countries and territories.
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It's A Colorful World

The Meaning of Color Across Borders

As children, we are often asked “what’s your favorite color?” We believed that our color choice says a lot about who we are, and that the questioner will immediately understand its meaning.

But colors, like words, do not carry universal meaning. We all have different reactions to various tones and shades depending on how and where we were raised, our past experiences with it, and our set of preferences — which, like children, can change inexplicably.

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Spotlight on Acclaro Services:
Website Localization

Thinking of going global? Make sure your website “speaks” to your new international target consumers in their own language. Also consider that expanding your business into new language markets can mean staying within the U.S., capturing say, Spanish or Chinese-speaking domestic consumers.

Acclaro adapts websites to different language and target markets. Our services include:

Internationalizing the site’s visual design, front-end code and back-end programming
Localizing the site’s content
Testing and QA of the staged multilingual site
Search Engine Marketing (SEM) localization

Contact sales@acclaro.com to discuss your website localization needs.

Webinar: The Basics of Software Localization

Join us on Thursday, May 13th, 2010 at noon ET / 9am PT when Jon Ritzdorf of Acclaro presents a free, live one-hour webinar on “The Basics of Software Localization.”

Pre-registration required. Sign up now for this webinar.

In this webinar, you will learn about:

Internationalization Fundamentals:

Basic concepts
How to approach the process
Planning and implementation

Hand-off for Software Localization:

Resource formats
Linguistic construction of strings
User interface issues
Testing

Register for the free webinar.

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