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Marketing Translation: Bridging the Language Gap
5 Steps and 5 Principles For Translating Marketing CampaignsFrom brochures to ad campaigns to websites, marketing materials pose a unique challenge to companies promoting products and services in new language markets. How do you ensure that your translated campaign maintains the impact of the original? And, how do you name products, translate idioms and maintain consistency across language markets without having to launch new marketing campaigns (with new creative, photography and design costs) for each market?[ More ] |
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How Ugly Conquered the World
Many popular American television shows, such as "The Simpsons," "The X Files," and "Grey’s Anatomy" have been dubbed or subtitled and become "must see TV" around the globe. Less often, foreign shows are adapted for American audiences, such as the popular imports "The Office" and "Who Wants to Be a Millionaire." But ever heard of "Yo Soy Betty, la Fea"? Well, actually, you probably have — as the Colombian series that inspired the hit American comedy "Ugly Betty." [ More ]
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Planning for International Holidays in 2010
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Taking public holidays into account for all countries where your company operates
can save your team scheduling headaches — and expenses. To aid your firm to navigate numerous
national holidays, Acclaro has compiled a 2010 calendar with holidays noted for 19 countries,
including Canada, Mexico, Japan, United Kingdom, China and India.|
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