Marketing Translation

Translating marketing initiatives to propel global brands

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Taking marketing initiatives and ad campaigns global is a tricky business. With vastly differing cultural norms within and across borders even the most brilliant marketing campaign can be derailed by a poor translation or choice of graphics. (Don’t believe us? Take our localization quiz and see what a big world it is out there.)

At Acclaro, our marketing savvy linguists and graphic artists are skilled at localizing marketing initiatives for new language markets — with all the creativity, intelligence and nuance of the original branded campaign intact. We’ve helped leading ad agencies and global brands translate campaigns across cultures.

Global brand and multilingual marketing services

Your successful campaigns and collateral may have culturally specific references that can complicate the translation process. Acclaro can help identify and address issues at the design stage or tackle them after the fact, finding appropriate concepts that resonate across cultures or adapting them to local references for each market. Some of the marketing localization services we provide include:

• Marketing content review to prepare your English content for effective localization
• Enhanced translation approach, including multilingual marketing brief, trans-creation and copywriting
• Creative adaptation of branding, concepts and graphics to local markets
• Foreign language ad copy creation for each language market

Global search campaign services

We also provide expert search localization to leading industry players, improving their search rankings through search engine marketing (SEM) that goes well beyond translation. Our global search consultants begin by evaluating your overall natural and paid search campaigns to recommend a customized solution. Learn more about our SEM localization services.

Explore our portfolio to view examples of our work. And then contact us or request a quote to learn more about our marketing translation services.

Hitting the target, whatever the language. We get it.