Localization & Translation Services Company
Learn more about our translation services
Acclaro provides comprehensive translation and localization services, including:
- Software localization
- Mobile app localization
- Website translation
- Document translation
- Training and eLearning translation
- Multimedia translation
- Marketing translation
- Global SEM
Localization and translation services explained
Our teams use the following definitions when we discuss the process of launching your product or service in a new country. While many of these terms may sound interchangeable, they actually have distinctly different meanings in the context of translating your brand’s message, software, or services into a target language. It’s helpful to understand the differences between these terms in order to avoid confusion as you endeavor to launch your first international localization and translation services project:
- Translation: Adapting text from one language to another. Translation solutions focus on linguistic elements, including those within audio, video, slideshows, or other media formats. At times, translation will include the process of “transcreation,” where the meaning of a given piece is expressed in a new original way in the target language.
- Localization: Adapting a product, document or website linguistically, technically and culturally to the target market where it will be used and sold. Localization encompasses choosing the appropriate non-verbal signs, icons, and design elements which work together with language to ensure your project makes sense and avoids inadvertently offending people in the target culture.
- Internationalization: Designing a product to accommodate multiple languages and markets. This preparatory process of priming your product can save considerable time and effort as you support new international markets. Once a product has been internationalized, any language can be applied to it, like paint to the primed wall.
- Globalization: The work of translating and integrating all business functions — from processes to products and communications — to make a company ready for the global marketplace.
No matter the complexity of your product, service offering or project need, Acclaro has the expertise to masterfully transform it for new markets, and with your international customers in mind. With our professional translation services you get the benefit of both depth and breadth in our offerings — our level of experience and knowledge in each is top-notch, and we offer a comprehensive list that can address each of your business needs as you expand globally. Beyond your initial launch, we’re prepared to work with you as a trusted partner as you adapt to the unique demands of cultures and consumers around the world. Acclaro is your one-stop shop for all things localization and internationalization.