http://www.acclaro.com A feed for blog entries on website localization and translation en-us 2010 Acclaro Inc. sengelsen@acclaro.com (Stephanie Engelsen) webmaster@acclaro.com (Webmaster) Sat, 01 May 2010 22:31:45 PST Fri, 05 Mar 2010 00:00:00 PST Website Localization and Translation PHP 60 http://www.acclaro.com/translation-localization-blog/introducing-the-index-translationum-228 http://www.acclaro.com/translation-localization-blog/introducing-the-index-translationum-228 In today's post, we are going to take a break from our usual hard-hitting, cutting-edge perspective on the world of translation and tell you about a very interesting resource for literary translation: the Index Translationum. UNESCO has been hard at work cataloging translated books and facts about literary translations for over 65 years, and they're all available online. 17 Wed, 01 Feb 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/on-his-day-off-ferris-bueller-sings-in-chinese-229 http://www.acclaro.com/translation-localization-blog/on-his-day-off-ferris-bueller-sings-in-chinese-229 During the Super Bowl, people talk nearly as much about the three million dollar 30-second ads than they do about the actual football game itself. That's why Honda is pre-promoting and creating buzz for its new ad that will air during Super Bowl Sunday this February 5th. And the buzz now is all about the return of a slightly grey Ferris Bueller, the main character from the 1986 hit movie "Ferris Bueller's Day Off". Yep, Matthew Broderick returns as Ferris, a bon vivant with the utmost confidence, even when singing in Chinese. We ask: why sing in Chinese and not the original German from the movie, and was it dubbed? 9|17 Tue, 31 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/in-context-testing-for-websites-and-software-in-translation-224 http://www.acclaro.com/translation-localization-blog/in-context-testing-for-websites-and-software-in-translation-224 When it comes to launching your product in
new languages, translation is only one part of the picture. Your brand lives or
dies with your international customers during runtime, and there’s only one way
to ensure you make a good impression: localization testing. If it sounds familiar, pat yourself on the back, because you have probably seen it before in our top ten tips article.
Before the press releases go out, get your
translation project “outside the lab” for a little real-world, in-context
experimentation. In this post, we’ll review three of the most important zones
for localization QA, and give you an idea on how to get the real deal when it
comes to customer perception. 2|3|10 Thu, 26 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/free-website-translation-webinar-next-week-226 http://www.acclaro.com/translation-localization-blog/free-website-translation-webinar-next-week-226 FREE WEBINAR ALERT! Come one, come all to hear
Acclaro Globalization Architect, Jon Ritzdorf, present “Website Translation:
Conquering new Language Markets to Gain New Sales” on Tuesday, January 31, at 9
AM Pacific / 12 PM Eastern. If you are looking to expand your global reach, Jon
will give you valuable tips to consider for your international web presence.
Click through for more information and registration. 1|2|18 Tue, 24 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/news-flash-acclaro-helps-opus-one-open-for-business-in-four-countries-227 http://www.acclaro.com/translation-localization-blog/news-flash-acclaro-helps-opus-one-open-for-business-in-four-countries-227 Exciting news for oenophiles! Luxury winery Opus One, forged from a partnership between Baron Philippe de Rothschild and Robert Mondavi, recently partnered with Acclaro to localize their retail website for customers in four countries. 1|2|13|18 Wed, 18 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/why-names-could-stump-your-localized-software-223 http://www.acclaro.com/translation-localization-blog/why-names-could-stump-your-localized-software-223 When thinking about translation, we know idioms commonly used in English (like "it's raining cats and dogs" or "lame duck") are difficult to translate. But what about simpler things such as names and dates? As it turns out, they’re not so simple when it comes to software localization, as LinkedIn found out in this post on their website. With languages like Chinese, Japanese, and Russian you must understand not only new character sets, but also date ordering (month/day/year? year/day/month? day/month/year?) and even spacing — in our world, these fall under the umbrella term of "internationalization". Let’s take a proper look at proper names in translation. 3|10 Tue, 17 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/best-practices-in-localization-project-management-225 http://www.acclaro.com/translation-localization-blog/best-practices-in-localization-project-management-225 At many large companies, all of the various components of a typical localization project — from organization to process to budgets and schedules — are in the hands of a project manager (or PM). This is no small task even when all the pieces fit together well...and when they don't, your typical localization PM has a lot to juggle. If you're tasked with producing localized content at your organization, Acclaro CEO Michael Kriz discusses ten best practices for project managers in an article on Content Management.com, and we've got a sampling of it right here. 10 Mon, 16 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/may-the-fries-be-with-you-burgers-star-wars-and-translation-222 http://www.acclaro.com/translation-localization-blog/may-the-fries-be-with-you-burgers-star-wars-and-translation-222 In the world of translation, even fast-food gets into the act. Take, for example, the "Dark Vador" (no, that’s not a typo) burgers that are so popular right now in Quick fast-food resturants in France. As explained in this article from the Christian Science Monitor, these black-bunned burgers are being marketed in sync with the release of "Star Wars: Phantom Menace 3D". Bun aside, you may be wondering why Darth Vader’s name has changed. Well, young Jedi, it’s as much what you say as how you say it. 1 Thu, 12 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/three-trends-in-the-recovering-japanese-consumer-economy-221 http://www.acclaro.com/translation-localization-blog/three-trends-in-the-recovering-japanese-consumer-economy-221 Did you put your plans to expand into Japan
on hold when last year’s earthquake leveled confidence in its economy? If
the fallout from the crisis temporarily clouded your view, now is the time to
recognize that abundant business opportunities appear every day in
post-earthquake Japan. 

Finding where your company’s global expansion strategy fits with
Japanese consumers may be your greatest source of growth in the decade ahead, as we mentioned in our Q4 newsletter post, "Opportunity in Japan's New Dawn".
Trends in retail, social media, mobile advertising, and product design show
tremendous promise for 2012 and beyond. Japan is a trendsetter — a pioneer in
product design, mobile technology, architecture — and sets the bar for buyer
desire globally. 9|18 Tue, 10 Jan 2012 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/eight-things-you-might-not-know-your-localization-agency-could-do-218 http://www.acclaro.com/translation-localization-blog/eight-things-you-might-not-know-your-localization-agency-could-do-218 We know...we're pretty awesome. We hear it all the time [blush]. You can give us anything for translation: software, websites, documentation, audio, video, any language and most any file format, and we'll transform it into exotic gibberish that you might not understand (but your global customers will!). But our full spectrum of services go beyond translation. Sharpen your pencils and open your notebooks, because you're about to get a lesson in Localization Agency Services 101. 10 Thu, 05 Jan 2012 00:00:00 PST Acclaro Blog