http://www.acclaro.com A feed for blog entries on website localization and translation en-us 2010 Acclaro Inc. sengelsen@acclaro.com (Stephanie Engelsen) webmaster@acclaro.com (Webmaster) Sat, 01 May 2010 22:31:45 PST Fri, 05 Mar 2010 00:00:00 PST Website Localization and Translation PHP 60 http://www.acclaro.com/translation-localization-blog/fast-facts-on-the-irish-language-389 http://www.acclaro.com/translation-localization-blog/fast-facts-on-the-irish-language-389 The Irish language is
much more than just Éirinn go Brách ("Ireland forever"). With
a unique word order, a strange lack of irregular verbs, and no words for "yes"
or "no," this language boasts a history just as rich as the people
who speak it. Ready to learn more about Irish yourself?  11 Tue, 18 Jun 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/celebrating-fathers-day-with-three-fathers-of-language-388 http://www.acclaro.com/translation-localization-blog/celebrating-fathers-day-with-three-fathers-of-language-388 What do Turkish, Esperanto, and Serbian have in common? With
Father’s Day coming up, we wanted to celebrate dads of the world by looking a
bit more closely at the “fathers” of these modern languages. From alphabet
reforms to language revivals, these men have done quite a bit more than just
use Pig Latin when your mother is not around.

Ready to learn more about how a single father can change a language
spoken by thousands, if not millions? Read on for our celebration of language
fathers from around the world. 11 Thu, 13 Jun 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/elearning-models-for-global-companies-386 http://www.acclaro.com/translation-localization-blog/elearning-models-for-global-companies-386 If you are deploying eLearning to an international workforce, you probably already know that there are several styles to choose from, each with a unique set of pros and cons. This feature post highlights the various models in the eLearning space and delves into the translation and localization considerations for each. Are you ready for a crash course in global eLearning? 5 Tue, 11 Jun 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/the-future-of-asian-ecommerce-385 http://www.acclaro.com/translation-localization-blog/the-future-of-asian-ecommerce-385 Seemingly
everybody has been talking about China’s economic growth and potential as a
marketplace for Western brands over the past decade. And with an expected
growth rate of over 8 percent in 2013 alone, it’s not difficult to see why. But
what about the other players in Asia? East Asia, for example, is poised for a
5.7 percent increase, lead by up-and-coming countries like Indonesia. Mobile
adoption is on the rise, eCommerce is rapidly growing, and social media is key
to reaching customers.

Looking for a roadmap to these burgeoning Asian markets? Read on for our
guide to reaching the billions of customers waiting for you in China and
Indonesia. 1|18 Thu, 06 Jun 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/three-spanish-translation-mistakes-your-brand-cant-afford-381 http://www.acclaro.com/translation-localization-blog/three-spanish-translation-mistakes-your-brand-cant-afford-381 While Spanish is primarily spoken throughout Latin America (though not in exactly the same way), it is an extremely diverse group of countries and cultures. Marketing to the Spanish speakers in the region requires some forethought to avoid potential linguistic and cultural challenges outside of mere translation. In certain instances, something as simple as the color of your clothing or the meaning of your name can differ between various countries. You may also want to look at your non-verbal content and make sure it is as appealing as your copy. Today's post gives you some pointers on how to get started. 1 Tue, 04 Jun 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/a-global-expansion-lesson-from-the-coffee-bean-384 http://www.acclaro.com/translation-localization-blog/a-global-expansion-lesson-from-the-coffee-bean-384 There is in important global lesson in the story of the
coffee bean. Whatever it is called or however it is served, it can be found in
most every part of the world. While it may have some vastly different
disguises, its essence is pretty much the same. Its flexibility to adapt to
local cultures is key to its success.
We can draw a similar metaphor for establishing yourself in
international markets. Just as one person’s latte
is another’s café au lait, he best
way to expand globally is to maintain a consistent identity while adapting to the
specific cultural and regional needs of your users. Today’s post takes a casual
look into coffee culture in Italy, Israel, and Finland. 17 Thu, 30 May 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/how-software-localization-is-like-painting-a-room-383 http://www.acclaro.com/translation-localization-blog/how-software-localization-is-like-painting-a-room-383 If the idea of launching your software in multiple
languages sounds mind-bogglingly complex, you’re right, it is. But like any
project which seems daunting at the outset, a little mental metaphor for the
steps involved can help package those complexities into something more
manageable, and give you the clarity and motivation to get started.
In that spirit, this post dissects the software
localization process to that most humble of domestic improvement projects:
repainting a room. True, you won’t find yourself translating strings and
cleaning code while you’re taping off the molding in your study, but three
major steps in a painting project can help shed light on the major moves in a
software localization launch.     
So put on your overalls and let’s get ready to
refresh your software with in a brand new (international!) color.  3 Tue, 28 May 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/mobile-application-localization-382 http://www.acclaro.com/translation-localization-blog/mobile-application-localization-382 You’ve got a lot of things to think about when taking your
mobile app global. Carriers, networks, bandwidth, languages, devices…it’s a lot
to consider. You want your global users to have the same experience with your
app as your domestic ones, right? Right. So where and how do you get started?

Well, since you’re
already here, we’ve got some tips on how to make the process more user-friendly.
Read on for our tips on just how to do that. 16 Thu, 23 May 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/translation-and-localization-basics-for-busy-professionals-380 http://www.acclaro.com/translation-localization-blog/translation-and-localization-basics-for-busy-professionals-380 The most common misconception surrounding global
business expansion? Translation is all it takes. The truth is, the process is
more complex and can quickly chew up budgets and delay international launches,
bogging down teams and racking up serious losses in terms of competitive
advantage in foreign markets (and the profits that come with millions of new
potential customers).
Those pitfalls can be avoided with a better
understanding of the inherent complexities in extending a brand into a
non-English market. In this post we’ll help you get a grasp on the fundamentals
of translation and localization, as well as a few key tips for successfully
managing a major localization project. We’ll take a brief look at terminology
you’ll need to know, a bit about the process and the technology and behind the
process, and tips to kick-off your first project. 18 Tue, 21 May 2013 00:00:00 PST Acclaro Blog http://www.acclaro.com/translation-localization-blog/klingon-the-art-of-inventing-a-language-379 http://www.acclaro.com/translation-localization-blog/klingon-the-art-of-inventing-a-language-379 Among the 40 million Star Trek fans worldwide, die-hard Trekkies have more in common than pointy ears and Star Fleet insignias. While Klingon language localization campaigns have yet to go mainstream, there are new Klingon language tools, such as
audio books, dictionaries and the new Microsoft Bing Translator tool Klingon
features for transliterated and Kronos script. Klingon is more than just a gimmick, and today's post explains a bit of its history and place in popular culture. 17 Fri, 17 May 2013 00:00:00 PST Acclaro Blog